Yves Rocher developed a makeup line 50 years ago in his home village of La Gacilly in the Brittany region of France. The line features products based on plant life. The company designs and manufactures its own products, refuses to use genetically modified plants and has not done animal testing since 1989. There are Yves Rocher boutiques scattered around Paris, including on the Champs Elysees.
Here, Yves Rocher sells through a U.S. website.
When I saw an Yves Rocher boutique on my recent trip to Paris, I reasoned that because it was a French company that it must stock an awesome taupe. It’s true–it makes a few and during a recent 40% off sale I grabbed the most dramatic.
Yves Rocher’s Loose Pearls-Intense illuminating Effect in Nacres Taupe ($18/18 euros) is a highly metallic, cool toned taupe loose powder that contains a lot of shimmer, glitter and plenty of shine. All of this is packaged in a “we love the Earth” organic-labelled bottle. Although I had previously thought that natural makeup lacked impact, I’m realizing that some natural makeup companies recognize that some women aren’t willing to give up style to go green.
This is one of the most metallic taupes that I own. Eye-safe, it behaves as if MAC made a Reflects Taupe and stirred in Coco pigment. It is …. a little vial of drama. Here is a swatch applied dry: